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Case Study
Spinemat ยท Yuvichaar
CASE STUDYSPINEMAT

โ‚น45 Lakhs in a Single Month!

A manufacturer's son took his family's offline product online. Here's exactly what we built โ€” and how it worked.

๐Ÿง˜โ€โ™‚๏ธ

This is Spinemat.

A second generation family business from Jaipur. Decades of offline sales. The product was genuinely good but the internet had little idea they existed.

THE RESULT
๐Ÿ“ˆ
โ‚น25L/mo
Revenue
๐Ÿ’Ž
3.6x
ROAS
โฑ๏ธ
7 Months
Timeframe
๐Ÿ†
โ‚น45L
Peak Month
THE SALES FUNNEL

Here's The Sales Funnel We Built That The Customer Experienced

Meet Priya. She's scrolling Instagram on a Tuesday night. Tired. Half-paying attention.

Then she sees an ad.

1
PERFORMANCE ADS

Ads We Created For Spinemat ๐Ÿ‘‡

WhatsApp Video Message
WhatsApp Video Message
Feed Ad
0:38
Feed Ad

It doesn't feel like an ad. It feels like someone is talking directly to her problem. She stops scrolling.

She clicks.
2
LANDING PAGE

She clicks. Lands on a page.

Landing Page/ Website We Created For Spinemat ๐Ÿ‘‡

Hero Section
Hero Section
AI Call Recording
AI Call Recording

The page doesn't overwhelm her. It answers exactly the one question in her head โ€” "is this actually for me?" โ€” in about 30 seconds of reading.

She browses. Interested. But doesn't buy yet.
3
WHATSAPP AUTOMATION

She's interested. But she hasn't buy yet. Life happens. She closes the tab.

5 mins later, she receives a whatsapp.

Whatsapp Automations We Did For Spinemat ๐Ÿ‘‡

WhatsApp Video Message
WhatsApp Video Message

We show up on WhatsApp. Not with a discount. With a short video โ€” someone who had the exact same hesitation she did. And bought anyway.

She watches it. Still sitting on the fence.

45 mins later โ€”
4
EMAIL

45 mins later โ€”

Email Campaign
Email Campaign

an email. Not a newsletter. One line that answers the specific objection most people have at this stage.

1 hour later, her phone rings.

1 hour later โ€”
5
AI SALES CALL

She talks for four minutes. Her last question gets answered.

Here's The AI Sales Call Automation We Built โ€”

AI Call Recording
AI Call Recording
AI Call Recording
AI Call Recording
AI Call Recording
AI Call Recording

Not a spam call. Not a robotic voice. Someone โ€” or something โ€” that actually knows what she was looking at, why she might have hesitated, and what would make her feel confident about buying.

SALES SCRIPT (ANNOTATED)

OpenAcknowledge her exact hesitation from the ad she clicked
BridgeIntroduce the product as a solution she already considered
Social proofSomeone like her โ€” same concern, now a happy customer
CloseOne clear, low-pressure next step
She's convinced.
6
ORDER BUMP

This one addition. +25% average order value. On every order. Forever.

[STEP 4] She goes back. Adds to cart.

Right before she pays โ€” one small thing appears. A relevant add-on. One tap. Feels obvious. She adds it without really thinking about it.

[SCREENSHOT โ€” ORDER BUMP]

Add Complementary Product

Customers who bought this also love...

She buys.
7
RETENTION & REPEAT

[STEP 5] She buys. Gets her order. Loves it.

WhatsApp Retention Flow
WhatsApp Retention Flow

Three days later โ€” a WhatsApp message. Not a discount blast. Something genuinely useful. A reason to come back.

She comes back.

๐Ÿ“ŠTHE NUMBERS

GROWTH TIMELINE

WEEK 1

300+ units shipped

MONTH 1

โ‚น13 Lakhs

MONTH 7

โ‚น45 Lakhs

Profitable at every single step.

Campaign Dashboard
Campaign Dashboard

[SCREENSHOT โ€” campaign dashboard]

โœจWHY THIS WORKED

We thought about Priya the entire time.

  • โ€ขWhat would make her stop scrolling?
  • โ€ขWhat would make her trust?
  • โ€ขWhat would answer that last question before she talked herself out of it?

That's the whole job.

We're not here to make beautiful campaigns. We're here to make sure Priya buys โ€” and comes back.

Think this could work for your brand?

Minimum โ‚น5L marketing budget