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Case Study
Brand 2 · Yuvichaar
CASE STUDYBRAND 2

₹25 Lakhs /Month Bootstrapped

A first-time founder with zero prior D2C experience. We built her funnel from scratch.

This is Brand 2.

A first-time founder entering the D2C space with zero experience but a great product idea.

THE RESULT
📈
₹25L/mo
Revenue
💎
4x
ROAS
⏱️
8 Months
Timeframe
🏆
₹25L
Peak Month
THE SALES FUNNEL

Here's The Sales Funnel We Built That The Customer Experienced

Meet Priya. She's scrolling Instagram on a Tuesday night. Tired. Half-paying attention.

Then she sees an ad.

1
PERFORMANCE ADS

Ads We Created ✨

Reels Ad
0:22
Reels Ad
Feed Ad
0:38
Feed Ad

It doesn't feel like an ad. It feels like someone is talking directly to her problem. She stops scrolling.

2
LANDING PAGE

She clicks. Lands on a page.

Landing Page We Created ✨

Hero Section
Hero Section
Features
Features

The page doesn't overwhelm her. It answers exactly the one question in her head — "is this actually for me?"

3
WHATSAPP AUTOMATION

She's interested. But she hasn't buy yet. Life happens. She closes the tab.

5 mins later, she receives a whatsapp.

Whatsapp Automations ✨

WhatsApp Video Message
WhatsApp Video Message

We show up on WhatsApp. Not with a discount. With a short video.

She watches it. Still sitting on the fence.

4
EMAIL

45 mins later —

Email Campaign
Email Campaign

an email. Not a newsletter. One line that answers the specific objection most people have at this stage.

1 hour later, her phone rings.

5
AI SALES CALL

She talks for four minutes. Her last question gets answered.

Here's The AI Sales Call Automation We Built —

AI Call Recording
AI Call Recording

Not a spam call. Not a robotic voice.

SALES SCRIPT (ANNOTATED)

OpenAcknowledge her exact hesitation from the ad she clicked
BridgeIntroduce the product as a solution she already considered
Social proofSomeone like her — same concern, now a happy customer
CloseOne clear, low-pressure next step
6
ORDER BUMP

This one addition. +25% average order value.

[STEP 4] She goes back. Adds to cart.

Right before she pays — one small thing appears. A relevant add-on.

[SCREENSHOT — ORDER BUMP]

Add Complementary Product

Customers who bought this also love...

7
RETENTION & REPEAT

[STEP 5] She buys. Gets her order. Loves it.

WhatsApp Retention Flow
WhatsApp Retention Flow

Three days later — a WhatsApp message. Not a discount blast. Something genuinely useful.

She comes back.

📊THE NUMBERS

GROWTH TIMELINE

MONTH 1

₹6.5 Lakhs

MONTH 4

₹15 Lakhs

MONTH 8

₹25 Lakhs

Profitable at every single step.

Campaign Dashboard
Campaign Dashboard

[SCREENSHOT — campaign dashboard]

WHY THIS WORKED

We thought about the customer the entire time.

  • What would make her stop scrolling?
  • What would make her trust?
  • What would answer that last question before she talked herself out of it?

That's the whole job.

We're not here to make beautiful campaigns. We're here to make sure she buys — and comes back.

Think this could work for your brand?

Minimum ₹5L marketing budget